QUESTION

Medium

Economy

Prelims 2023

Consider the investments in the following assets:

  1. Brand recognition
  2. Inventory
  3. Intellectual property
  4. Mailing list of clients

How many of the above are considered intangible investments?

Select an option to attempt

Explanation

Out of the four listed assets, three are considered intangible investments

  • Brand recognition (Intangible): This is an intangible asset as it's not a physical good but represents the value associated with a brand's reputation and customer recognition.

  • Intellectual property (Intangible): This encompasses intangible assets like patents, copyrights, trademarks, and trade secrets. It represents intellectual creations that provide a competitive advantage.

  • Mailing list of clients (Intangible): This is a customer relationship asset that holds value because it allows you to connect with potential and existing customers.

  • Inventory (Tangible): Inventory refers to the stock of physical goods that a company holds for sale. It's a tangible asset with a physical form.

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