Mains Answer Writing - 23 Mar, 2026

GS3

Economy

10 marks

Shrinkflation is an increasingly used pricing strategy in modern economies, often escaping conventional inflation measurement. Critically examine its implications for consumers and macroeconomic policy.

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Tips for your answer

✅ 1. Define + Contextualise in 2 lines
Start with a sharp definition:
“Shrinkflation is a pricing strategy where quantity is reduced while price remains unchanged,”
→ Add 1 real-life example (chips, biscuits) to show practical understanding.
✅ 2. Structure = Micro → Macro
Micro: Why firms use it (cost push, demand sensitivity)
Macro: Impact on CPI, hidden inflation, policy misjudgment
👉 This shift is what makes your answer mains-worthy.
✅ 3. End with Policy Insight (Not Generic)
Give specific solutions, not vague ones:
Better labeling norms (unit pricing)
Refinement in CPI methodology
Consumer awareness

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