Mains Answer Writing - 23 Mar, 2026
GS3
Economy
10 marks
Shrinkflation is an increasingly used pricing strategy in modern economies, often escaping conventional inflation measurement. Critically examine its implications for consumers and macroeconomic policy.
Tips for your answer
- ✅ 1. Define + Contextualise in 2 lines
- Start with a sharp definition:
- “Shrinkflation is a pricing strategy where quantity is reduced while price remains unchanged,”
- → Add 1 real-life example (chips, biscuits) to show practical understanding.
- ✅ 2. Structure = Micro → Macro
- Micro: Why firms use it (cost push, demand sensitivity)
- Macro: Impact on CPI, hidden inflation, policy misjudgment
- 👉 This shift is what makes your answer mains-worthy.
- ✅ 3. End with Policy Insight (Not Generic)
- Give specific solutions, not vague ones:
- Better labeling norms (unit pricing)
- Refinement in CPI methodology
- Consumer awareness
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