Mains Answer Writing - 12 Jan, 2026

GS3

Economy

15 marks

“Public service broadcasters are increasingly being repositioned as enablers of the creator and orange economy.”
In this context, examine the significance of Prasar Bharati’s ‘Creator’s Corner’ initiative in promoting the creator economy in India. Discuss its potential implications for public broadcasting reforms, digital inclusion, and cultural economy.

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Tips for your answer

Begin by contextualising public broadcasting reform
Briefly explain the traditional role of Prasar Bharati and link Creator’s Corner to the broader shift from state-centric broadcasting to a platform-based, collaborative public media model.
Link the initiative to the orange and creator economy
Clearly connect the program with concepts like intellectual property, cultural capital, digital entrepreneurship, and employment generation, showing how public broadcasters can scale creator-led growth.
Analyse governance and inclusion implications
Go beyond promotion—discuss how such initiatives can improve digital inclusion, regional representation, and quality regulation, while also flagging challenges like editorial independence, monetisation, and content standards.

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