Live entertainment sector surpassed Rs 10,000 cr in ’24, Pg6

Key Highlights:

• The live entertainment sector in India exceeded Rs 10,000 crore in 2024, demonstrating a strong post-Covid-19 recovery.
• The Economic Survey 2025-26 highlights the sector's positive impact on tourism and urban services.
• The "Orange Economy," driven by creativity and culture, includes the concert sector and its associated value chains.
• The Ministry of Information and Broadcasting is working on a single-window mechanism to streamline permissions for live entertainment events.

Detailed Insights:

• The concert sector encompasses live music and entertainment events, along with ticketing, hospitality, travel, logistics, media production, advertising, and local services.
• India faces challenges such as a shortage of live event venues and restrictions on foreign payments to international artists.
• Opening heritage monuments for events and easing visa and foreign exchange permissions could boost the sector.
• Live concerts are high-multiplier activities that generate economic value beyond ticket sales by supporting tourism, employment, and urban services.

Key Concepts Involved:

• Orange Economy: The segment of the economy driven by creativity, culture, and intellectual property.
• Economic Survey: An annual report on the state of the economy.
• Single-window mechanism: A streamlined system for obtaining permissions and clearances.