DPIIT's One District One Product Initiative Promotes 1,244 Unique Products Across 773 Districts

Key Highlights:

• The One District One Product (ODOP) initiative by the Department for Promotion of Industry and Internal Trade (DPIIT) has identified 1,244 unique products across 773 districts.
• Its aim is to select, brand, and promote at least one product from each district to foster holistic growth.
• The Scheme for Special Assistance to States for Capital Investment (SASCI) provides up to ₹200 crore per State/UT with legislatures for establishing PM Ekta Malls (Unity Malls) to promote ODOP, GI, and local handicrafts.
• The Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme adopts an ODOP approach, offering a 35% credit-linked capital subsidy (max ₹10 lakhs) and support for branding and marketing.
• The Districts as Export Hubs initiative has identified export-potential products in 734 districts and established State Export Promotion Committees (SEPCs) and District Export Promotion Committees (DEPCs).
• Market access for ODOP products is facilitated through a dedicated storefront on the Government e-Marketplace (GeM) and international promotion via the Ministry of External Affairs (MEA) and Indian Missions abroad.

Detailed Insights:

• The selection of ODOP products is undertaken by the respective State/UT Governments, ensuring local relevance.
• Promotion efforts include facilitating participation in domestic and international exhibitions and e-commerce onboarding drives.
• PMFME Scheme also provides seed capital support to Self-Help Group (SHG) members and assistance for common infrastructure and incubation centers.
• No district-specific financial allocation is made under the ODOP initiative; States/UTs leverage existing Central and State schemes.
• PMFME promotes convergence with the Ministry of Agriculture & Farmers' Welfare for backward linkages and with APEDA and Department of Fisheries for forward linkages.
• 24 common ODOP product clusters have been identified with APEDA and 7 fish and marine product clusters with MPEDA for export promotion.
• Under the Districts as Export Hubs initiative, 249 District Export Action Plans (DEAPs) have been adopted to streamline the value chain from production to export.
• Over 500 ODOP product categories covering more than 1,300 products are available on GeM for procurement.
• International promotion includes setting up ODOP Walls at Indian Missions and selling products through international retail stores.
• The initiative contributes to promoting local products, improving market access, encouraging entrepreneurship, and supporting employment generation.

Key Concepts Involved:

• One District One Product (ODOP): An initiative by DPIIT to identify, brand, and promote a unique product from each district for holistic growth.
• Government e-Marketplace (GeM): An online platform for public procurement in India, facilitating transparent and efficient buying and selling of goods and services.
• Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme: A scheme by MoFPI to provide financial, technical, and business support for micro food processing units.
• PM Ekta Malls (Unity Malls): Retail spaces established with central assistance to promote ODOP, GI, and local handicraft products.