Nasha Mukt Bharat Abhiyaan at Six

Key Highlights:

• The Nasha Mukt Bharat Abhiyaan (NMBA) was launched on August 15, 2020, in 272 districts and expanded nationwide by August 15, 2023.
• As of November 2026, the campaign has reached over 35.84 crore people, including 14.33 crore youth and 11.32 crore women.
• It operates under the National Action Plan for Drug Demand Reduction (NAPDDR), led by the Ministry of Social Justice and Empowerment.
• A three-tier monitoring and coordination mechanism (State, District, Block committees) has been established for effective implementation.
• Over 2 lakh citizens have enrolled as Nasha Mukti Mitr to support grassroots drug demand reduction efforts.
• Treatment and counselling services have significantly increased, with over 9.11 lakh persons seeking help in 2025-26.

Detailed Insights:

• The NMBA is the flagship awareness program of NAPDDR, focusing on prevention, treatment, and rehabilitation.
• Its foundation is rooted in Article 47 of the Constitution, which directs the State to prohibit intoxicating drinks and drugs injurious to health.
• The campaign has evolved into a Jan Andolan (people's movement) through extensive community involvement and local ownership.
• The NMBA 2.0 App provides citizens with e-pledge options, awareness material, helpline access, and locations of de-addiction centres.
• MoUs with 13 spiritual and faith-based organizations leverage their networks to spread drug awareness, reaching over 7.72 crore people.
• A comprehensive network of five types of facilities, including Integrated Rehabilitation Centres for Addicts (IRCAs) and Addiction Treatment Facilities (ATFs), offers treatment and rehabilitation.
• The National De-addiction Helpline 14446 provides 24/7 tele-counselling and referrals, integrated with other national helplines.
• The second National Survey on Substance Use, expected in 2027, will provide crucial district-level estimates for targeted interventions.
• Jammu & Kashmir's coordinated, whole-of-government campaign against drug abuse is highlighted as a model for potential replication.

Key Concepts Involved:

• Nasha Mukt Bharat Abhiyaan (NMBA): A flagship campaign by the Ministry of Social Justice and Empowerment to create a drug-free India through awareness, prevention, treatment, and rehabilitation.
• National Action Plan for Drug Demand Reduction (NAPDDR): A scheme by the Ministry of Social Justice and Empowerment focused on reducing drug demand through education, awareness, identification, counselling, treatment, and rehabilitation.
• Nasha Mukti Mitr (NMM): Volunteer citizens who actively contribute to drug demand reduction efforts by spreading awareness and connecting affected individuals to services.
• Article 47 of the Constitution: A Directive Principle of State Policy urging the State to prohibit the consumption of intoxicating drinks and drugs injurious to health.