GS 3: EconomyPrelims

Why your credit card is now less rewarding, Pg17

Banks devalue credit card rewards amid rising defaults and RBI regulations, shifting focus to high-value customers and profitability.

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Key Highlights:

  • IDFC First Bank recently capped the validity of reward points on some credit cards to two years.
  • Airtel Axis Bank card devalued its 25% cashback offer on Airtel bills, requiring additional spending to avail the benefit.
  • RBI mandated banks to set aside more capital for credit card loans in November 2023 due to concerns over unsecured personal loans.
  • SBI Card issued 9.17 lakh cards in January-March, focusing on acquiring "high-value, good quality customers".
  • Credit card growth rate has decreased from 21% at the end of 2023 to 8% currently.
  • The share of credit card revolvers for SBI Card decreased to 22% in January-March, down from 40% in January-March 2020.

Detailed Insights:

  • Banks are reducing credit card benefits like reward points and lounge access due to rising costs and regulatory changes.
  • Airport lounge access has become more expensive after DreamFolks ended domestic operations in the second half of 2025.
  • Increased credit card defaults and RBI's mandate for higher capital reserves have squeezed bank profits.
  • Customers are now reviewing the value of their credit cards to determine if the annual fees are justified.
  • The credit card market may evolve into premium cards for niche segments and standard cards for larger sections.
  • Banks are shifting towards a "value over volume" strategy, focusing on high-value customers to improve profitability.
  • The decline in the level of revolvers has impacted the profitability of credit card business for lenders.

Key Concepts Involved:

  • Revolvers: Credit card users who carry balances and pay interest on the outstanding amount.
  • Credit Card Default: Failure to repay the outstanding balance on a credit card, leading to financial losses for the issuer.
  • RBI Mandate: Regulations by the Reserve Bank of India requiring banks to maintain a certain capital reserve for loans.
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