Govt. moots stricter norms for content generated using AI, Pg12

Key Highlights:

• The Union government is considering stricter disclosure norms for AI-generated content.
• Proposed changes to IT rules would mandate continuous and clearly visible labels identifying synthetically generated information.
• The Ministry of Electronics and IT (MeitY) has extended the deadline for stakeholder feedback to May 7, 2026.
• Earlier this year, the government tightened rules for social media platforms, mandating takedown of unlawful content and clear labeling of AI-generated content.

Detailed Insights:

• The proposed amendment to the IT Rules aims to ensure continuous and clearly visible display of labels for AI-generated content throughout its duration.
• The government's move is driven by the increasing misuse of Artificial Intelligence to create and spread deceptive and fake content on social media platforms.
• The draft amendments also propose mandating intermediaries' compliance with IT Ministry-issued advisories, SOPs and guidelines.
• Concerns have been raised by civil society regarding the proposal to mandate compliance with IT Ministry advisories, viewing it as an expansion of legal authority.

Key Concepts Involved:

• Artificial Intelligence (AI): Simulation of human intelligence processes by computer systems.
• IT Rules: A set of regulations governing the use of the internet and social media in India.
• Intermediaries: Entities that provide services for the transmission or storage of data on behalf of others.