Soon, budding content creators can pitch to buyers via online viewing rooms, Pg 11.

Key Highlights:

• WAVES Bazaar will soon introduce online pitching sessions and viewing rooms for content creators.
• This initiative aims to connect new content creators with streaming platforms, production houses, and filmmakers.
• The new features will be part of the second phase of WAVES Bazaar's development.
• AI-based matchmaking will recommend projects, talent, financiers, and distributors.
• WAVES Bazaar was launched in January 2025 by the I&B Ministry.

Detailed Insights:

• WAVES Bazaar is a content marketplace that allows content creators across various fields to connect, exchange ideas, and conduct business.
• The online pitching sessions will provide access to budding content creators with top mentors and investors in the media and entertainment sector.
• Online viewing rooms will ensure secure streaming, enabling content buyers to preview content and helping creators showcase their projects.
• AI-based profile building will include automated project profiling, pitch decks, and discovery tags to improve a creator’s profile.
• The initiative supports India's goal of becoming a global content hub by providing a platform for creators to connect with potential buyers.
• Discussions are underway with OTT platforms to formalize engagement in sourcing content from WAVES Bazaar.

Key Concepts Involved:

• OTT Platforms: Services that provide film and TV content via the internet, without requiring traditional broadcast or cable distribution.
• Content Creators: Individuals or entities that produce and distribute media content, such as videos, music, or written material.
• Artificial Intelligence (AI): The simulation of human intelligence processes by computer systems, often used for automation and analysis.