What has govt. laid down on AI labelling?, Pg13

Key Highlights:

• The Ministry of Electronics and Information Technology (MeitY) has amended the IT Rules, 2021, mandating the labeling of AI-generated content on social media platforms.
• Social media platforms with over 5 million users must obtain a user declaration and conduct technical verification before publishing AI-generated content.
• Takedown timelines for content deemed illegal have been reduced from 24-36 hours to 2-3 hours.
• Platforms must now remind users of their terms and conditions at least once every 3 months.

Detailed Insights:

• The amendment aims to counter deepfakes, misinformation, and unlawful content that could mislead users, cause harm, violate privacy, or threaten national integrity.
• Exemptions to labeling requirements include smartphone-clicked photos with automatic retouching and special effects in films.
• Prohibited AI-generated content includes child sexual abuse material, forged documents, information on developing explosives, and deepfakes falsely representing a real person.
• Large platforms are expected to deploy technical measures to prevent unlawful Synthetically Generated Information (SGI) and ensure labeling for permissible SGI.
• Reduced timelines for takedown notices apply to content categories including misinformation, nudity, and threats to sovereignty.
• Platforms must warn users that harmful deepfakes and illegal AI-generated content could lead to legal action, including identity disclosure to law enforcement.

Key Concepts Involved:

• Deepfakes: AI-manipulated media that convincingly portrays someone doing or saying something they did not.
• Misinformation: False or inaccurate information that is spread, regardless of intent to deceive.
• Synthetically Generated Information (SGI): Audiovisual content that is AI-modified or generated.