Creator's Corner on DD News to air content by digital influencers, Pg7

Key Highlights:

• Prasar Bharati launched Creator's Corner, a 30-minute prime time slot for digital content creators on DD News.
• The program will air five days a week at 7 pm with a repeat at 9:30 am.
• Content will range from 2 to 10 minutes and cover diverse themes.
• Digital creators will receive full credit and participate in a revenue-sharing model.
• The initiative aims to promote the digital economy and quality content creation.

Detailed Insights:

• Creator's Corner aims to broaden the reach of digital content by partnering Prasar Bharati with individual creators.
• Content will be vetted by an independent team, focusing on subjects like news, culture, health, education, and environment.
• The initiative is intended to give a platform to influencers who generate quality content.
• The program will feature four to six reels or videos per episode, covering diverse themes.
• This initiative marks a step in reforming the functioning of Prasar Bharati.

Key Concepts Involved:

• Prasar Bharati: India's public service broadcaster, encompassing Doordarshan and All India Radio.
• Digital Economy: Economic activities based on digital technologies.
• Revenue-Sharing Model: An agreement where revenue is distributed among involved parties.