EC cautions against misuse of AI during poll campaign, Pg15

Key Highlights:

• The Election Commission (EC) has cautioned against the misuse of Artificial Intelligence (AI) during the poll campaign.
• Parties are directed to label AI-generated content on social media with notations like 'AI-Generated', 'Digitally Enhanced', or 'Synthetic Content'.
• The EC is monitoring social media to prevent the spread of misinformation and maintain a fair election environment.
• Violations of the Model Code of Conduct will be strictly addressed.

Detailed Insights:

• The Election Commission's directive aims to prevent the creation and spread of deepfakes that can distort information and mislead voters.
• This measure ensures transparency and informs voters about the authenticity of content shared by political parties and candidates.
• The Model Code of Conduct is a set of guidelines issued by the Election Commission to regulate the conduct of political parties and candidates during elections.
• The EC is committed to upholding the integrity of the electoral process by addressing potential misuse of technology.

Key Concepts Involved:

• Artificial Intelligence (AI): Simulation of human intelligence processes by computer systems.
• Deepfake: AI-generated synthetic media that can convincingly depict people doing or saying things they did not.
• Model Code of Conduct: Guidelines issued by the Election Commission to regulate political parties' conduct during elections.