DD News to air content by digital creators, Pg1

Key Highlights:

• Prasar Bharati launched ‘Creator’s Corner’ on DD News to showcase content from digital creators nationwide.
• The initiative aligns with the vision of boosting the ‘orange economy’ by leveraging creativity and culture.
• I&B Minister Ashwini Vaishnaw announced major reforms for Prasar Bharati in 2026, focusing on industry participation and technology.
• Creator’s Corner will broadcast content on diverse themes from Monday to Friday at 7 p.m.

Detailed Insights:

• The launch of Creator’s Corner is the first step in reforming Doordarshan and All India Radio towards industry collaboration.
• The WAVES platform, launched last year, has significantly contributed to the creator economy, generating employment and revenue.
• The initiative aims to promote the digital economy by encouraging quality content creation and expanding its reach through partnerships.
• The ‘orange economy’ refers to economic activities leveraging creativity, culture, and intellectual property for wealth and job creation.
• The restructuring of the Ministry of Information and Broadcasting will orient institutions towards new generation creators.

Key Concepts Involved:

• Prasar Bharati: India's public service broadcaster, encompassing Doordarshan and All India Radio.
• Orange Economy: Economic activities based on creativity, culture, and intellectual property.
• Creator Economy: An ecosystem where independent creators earn revenue from their content.