Indian Railways to patronise ‘Aabhar’ online store in a bid to encourage local artisans, Pg10

Key Highlights:

• Indian Railways will support the ‘Aabhar’ online store to promote local artisans and products [ODOP, GI].
• The GeM hosts ‘Aabhar’, sourcing gifts from CCIE, KVIC, and state emporiums.
• ‘Aabhar’ aligns with the ‘Vocal for Local’ campaign, offering items for official use.
• The initiative aims to promote social inclusion and support traditional industries.

Detailed Insights:

• The initiative promotes India’s heritage through handlooms, handicrafts, and artisanal goods.
• GeM aims to support sustainable and inclusive economic development by providing market access to local artisans.
• The ‘One Station One Product’ (OSOP) scheme was launched by the railways to market local products and create income opportunities.
• OSOP showcases items like tribal artifacts, local handlooms, and handicrafts.

Key Concepts Involved:

• One District One Product (ODOP): A scheme to promote specific products from each district.
• Geographical Indication (GI): A sign used on products with a specific geographical origin and reputation.
• Government e-Marketplace (GeM): An online platform for government procurement of goods and services.