EC bars print ads on poll eve, voting day without certification, Pg11

Key Highlights:

• The Election Commission (EC) has mandated pre-certification of print advertisements for the Bihar Assembly election on poll eve and voting day.
• This restriction applies on November 5 and 6 for Phase 1, and November 10 and 11 for Phase 2 of the Bihar polls.
• Applicants must apply to the Media Certification and Monitoring Committee (MCMC) for pre-certification at least two days before the advertisement's publication date.
• The EC aims to ensure a fair campaign environment and prevent misinformation during the election period.

Detailed Insights:

• The EC's directive, through its October 9 order, requires all recognized national and State parties and contesting candidates to seek prior approval from the MCMC for political advertisements on electronic and social media.
• The MCMC monitors paid news and can take action against it, ensuring fair media practices during elections.
• Dissemination of bulk SMS and audio messages is prohibited during the 48-hour 'silence period' before the conclusion of polling, maintaining voter autonomy.
• Candidates are required to declare their authentic social media accounts while filing nominations, promoting transparency.

Key Concepts Involved:

• Election Commission (EC): Constitutional body responsible for conducting free and fair elections in India.
• Media Certification and Monitoring Committee (MCMC): Committee that pre-certifies political advertisements to ensure fair campaign environment.
• Silence Period: The 48-hour period before the conclusion of polling during which public campaigning is prohibited.