Govt to tighten AI labelling rules for social media over 'unsatisfactory compliance', Pg19

Key Highlights:

• MeitY proposes stricter AI labelling rules for social media platforms like YouTube, Instagram, and X due to "unsatisfactory compliance".
• Amendments to IT Rules, 2021 mandate continuous and clearly visible display of AI-generated content labels.
• The ministry aims to ensure users are always aware when viewing AI-generated content.
• Public consultation on the proposed amendments is open until May 7.

Detailed Insights:

• The proposed changes follow concerns that social media platforms were inconsistently labelling AI-generated videos.
• The original IT Rules already required prominent labels, but the new amendments specify continuous display throughout the content's duration.
• Synthetically Generated Information (SGI) definition excludes routine editing but includes content violating laws or misrepresenting reality.
• Intermediaries must act swiftly upon discovering SGI misuse, including removing content and suspending accounts.
• Big tech companies must require users to declare SGI, verify accuracy, and prominently display labels.
• The need for stricter rules arose after incidents like X's Grok AI generating inappropriate images, raising privacy concerns.

Key Concepts Involved:

• Artificial Intelligence (AI): Simulation of human intelligence processes by computer systems.
• Intermediary: Entity that provides services to transmit or store data on behalf of another.
• IT Rules, 2021: Indian legal framework governing the internet and social media platforms.