Prasar Bharati drafts policy to monetise television, OTT content, Pg11

Key Highlights:

• Prasar Bharati released a draft Content Syndication Policy, 2025 for public consultation.
• The policy aims to monetize content from Doordarshan and Akashvani.
• It includes archived, digital-first, and live event coverage content.
• The policy seeks strategic collaborations with domestic and international platforms.
• The goal is to expand reach and strengthen India’s cultural presence globally.

Detailed Insights:

• The Content Syndication Policy aims to balance cultural outreach with revenue generation, upholding Prasar Bharati's public service mandate.
• Consultations were conducted with OTT platforms, TV broadcasters, radio networks, telecom carriers, and content aggregators.
• The policy covers content produced by Doordarshan and Akashvani, including national and regional archives.
• It also includes digital-first content on Prasar Bharati’s OTT platform and live coverage of government events, festivals, and sports.
• Strategic collaborations are planned to broaden the distribution of Prasar Bharati’s content both domestically and internationally.

Key Concepts Involved:

• Prasar Bharati: India's public service broadcaster, comprising Doordarshan and All India Radio.
• OTT (Over-The-Top): Streaming media services offered directly to viewers via the Internet.
• Content Syndication: Repurposing and distributing content to third-party platforms to broaden reach.