Creator's Corner on DD News to air content by digital influencers, Pg7

Key Highlights:

• Prasar Bharati launched Creator's Corner, a 30-minute prime time slot for digital content creators on DD News.
• The program will air Monday to Friday at 7 pm, with a repeat at 9:30 am the following day.
• Content will range from 2 to 10 minutes and cover diverse themes, with creators receiving full credit.
• The initiative aims to promote the digital economy and quality content creation through a revenue-sharing model.

Detailed Insights:

• Creator's Corner will feature 4-6 videos per episode, selected by an independent team, showcasing content from various applications.
• The content will span news, culture, travel, health, education, science, environment, and entertainment, promoting diverse themes.
• This initiative marks the first time content creators will have a dedicated platform on a major media network like Prasar Bharati.
• The program is intended to reform Prasar Bharati's functioning and provide a platform for influencers creating quality content.

Key Concepts Involved:

• Prasar Bharati: India's public service broadcaster, encompassing Doordarshan and All India Radio.
• Digital Economy: Economic activities based on digital technologies, including online content creation and distribution.
• Revenue-Sharing Model: An agreement where revenue generated is distributed between multiple parties, in this case, Prasar Bharati and content creators.