APEDA Facilitates Trial Export of 1.5 MT of Arunachal Pradesh Kiwi to Dubai

Key Highlights:

• APEDA facilitated the trial export of 1.5 metric tonnes (MT) of kiwi from Ziro, Arunachal Pradesh, to Dubai, UAE.
• The initiative, supported by the Ministry of Development of North Eastern Region (MDoNER), aims to promote the "Kiwi: USP of Arunachal Pradesh" brand.
• The consignment was showcased at LuLu Hypermarket, Al Qusais, for retail-level market assessment and consumer feedback.
• The export seeks to introduce Arunachal Pradesh kiwis to international markets and develop stronger market linkages for local growers.
• Varieties like Hayward are cultivated in the region, with Hayward showing good demand in international markets.

Detailed Insights:

• This trial export is a strategic step to assess the fruit’s potential in international markets and improve farmer returns.
• The initiative involves collaboration with the Department of Trade & Commerce and the Department of Horticulture, Government of Arunachal Pradesh.
• Consumer tasting and feedback will provide crucial insights into preferences, quality expectations, and packaging requirements.
• These findings will help growers, cooperatives, and exporters prepare for future commercial shipments and identify suitable market opportunities.
• The effort aligns with APEDA's broader objective of promoting agricultural and horticultural produce from India's Northeast region.

Key Concepts Involved:

• APEDA (Agricultural and Processed Food Products Export Development Authority): An organization under the Ministry of Commerce and Industry, responsible for promoting agricultural exports from India.
• MDoNER (Ministry of Development of North Eastern Region): A Union Government ministry focused on the socio-economic development of the eight states of North Eastern India.
• Trial Export: A preliminary shipment of goods to a new market to test demand, logistics, and consumer acceptance before full-scale commercial operations.