Delhi HC upholds FSSAI ban on ‘ORS’ tagged drinks, Pg14

Key Highlights:

• The Delhi High Court upheld FSSAI's ban on using the term 'ORS' for non-medical beverages [October 31].
• FSSAI had withdrawn permissions for using 'ORS' in branding unless products meet medical standards [October 14].
• The ruling dismissed a petition by Dr. Reddy’s Laboratories Ltd., concerning their brand Rebalanz VITORS.

Detailed Insights:

• The FSSAI directive aims to prevent the misuse of the term 'ORS', which is specifically associated with medically approved Oral Rehydration Solutions.
• This decision ensures that consumers are not misled into believing that non-medical beverages offer the same health benefits as standard ORS products used for treating dehydration.
• The ban applies to fruit-based, non-carbonated, and ready-to-drink beverages, ensuring that only products meeting specific medical criteria can use the 'ORS' designation.

Key Concepts Involved:

• FSSAI: An authority that regulates and monitors the manufacturing, distribution, and sale of food products to ensure safety and quality.
• Oral Rehydration Solution (ORS): A specific solution formulated to replenish fluids and electrolytes lost due to dehydration, typically caused by diarrhea or vomiting.