Q19. ‘Globalisation is generally said to promote cultural homogenisation but due to this cultural specificities appear to be strengthened in the Indian society.’ Elucidate.

Model Answer:

Introduction

Globalization refers to the increasing interconnectedness of economies, cultures, and societies worldwide through trade, communication, and technology. Globalization significantly impacts cultures worldwide. In India, it presents a dual effect, fostering both cultural homogenization and the strengthening of local identities.

Body

How Globalization Promotes Cultural Homogenization in India

  1. Western Influence: Globalization facilitates the spread of Western lifestyles, values, and consumer products across Indian society.
  2. Media Dominance: Hollywood and Western media dominate Indian entertainment, influencing local narratives and reducing cultural diversity.
  3. Consumer Culture: Global brands promote a uniform consumer culture, leading to the decline of traditional practices and local artisans.
  4. Urbanization: Migration to urban areas promotes shared global trends, diluting regional customs and languages in favour of a global identity.
  5. Education System: Western educational curricula prioritize global knowledge, often sidelining local histories, languages, and traditions.

Cultural Specificities Strengthened in Indian Society

  1. Cultural Revival Movements: Increased interest in traditional arts, crafts, and festivals as a response to globalization's homogenizing effect.
  2. Regional Languages: Growing emphasis on preserving regional languages and dialects amidst the dominance of English and Hindi.
  3. Culinary Diversity: Globalization has led to a fusion of cuisines while simultaneously increasing the popularity of local Indian dishes.
  4. Spirituality and Religion: Revitalization of indigenous spiritual practices and local religious festivals in response to global cultural influences.
  5. Local Entrepreneurship: Emergence of local businesses catering to indigenous products and services, fostering a sense of pride in regional identity.

Globalization's impact on India illustrates a complex relationship, where cultural homogenization coexists with the revitalization of unique cultural identities, highlighting resilience in diversity.

‍

Instant Mains Evaluation with SuperKalam

✅ Now that you have gone through the model answer, try practicing and writing it in your own words and evaluate it instantly with SuperKalam here - Evaluate Mains Answer instantly

Read more blogs