Q20. What are the aims and objectives of the McBride Commission of UNESCO? What is India’s position on these?

Model Answer:

Introduction

The McBride Commission, established by UNESCO in 1977, aimed to address global communication disparities and promote equitable access to information. This analysis explores its objectives and India’s stance on them.

Body

Aims of the McBride Commission

1. Promote Equitable Communication: The Commission sought to establish a fair communication environment among nations to ensure all voices are heard, particularly from developing countries.
   • For Example, The establishment of community radio stations in rural India has empowered local voices, enabling them to participate in the national dialogue and ensuring their concerns are addressed.
2. Support Cultural Diversity: Emphasizing the importance of cultural diversity in communication, the Commission aimed to preserve and promote different cultures.
   • For Example, UNESCO’s Intangible Cultural Heritage List highlights Indian classical dance forms, promoting awareness and appreciation for India's diverse cultural heritage on a global platform.
3. Encourage Free Flow of Information: The Commission advocated for unrestricted access to information to combat propaganda and misinformation.
   • For Example, India's Right to Information Act (2005) facilitates transparency and empowers citizens to seek information from government bodies, exemplifying the principle of free information flow.
4. Enhance Global Collaboration: The Commission emphasized collaboration among nations to improve global communication systems.
   • For Example, India's participation in international organizations like BRICS fosters collaborative communication efforts, addressing common challenges and sharing best practices.
5. Strengthen Media Development: The aim was to develop a robust media infrastructure that can support democratic participation and informed citizenship.
   • For Example, The Prasar Bharati initiative in India has enhanced public broadcasting services, ensuring diverse viewpoints are represented.

India's Position on McBride Commission Objectives

1. Commitment to Media Freedom: India supports the principle of media freedom but emphasizes responsible journalism to ensure accuracy and accountability.
   • For Example, India's robust media landscape, with platforms like The Wire and Alt News, exemplifies efforts to uphold journalistic integrity while providing diverse viewpoints.
2. Advocacy for Cultural Representation: India promotes cultural representation, aligning with the Commission's goal of cultural diversity.
   • For Example: Government initiatives like the "Ek Bharat Shreshtha Bharat" program encourage cultural exchange between states, fostering national unity through diversity.
3. Promotion of Digital Literacy: Justification: India acknowledges the importance of digital literacy for equitable information access, aligning with the Commission’s objectives.
   • For Example The Digital India initiative aims to enhance digital infrastructure, bridging the digital divide and ensuring inclusive access to information.
4. Support for Community Media: India actively supports community media as a tool for empowerment, reflecting the Commission's vision.
   • For Example, The National Institute of Open Schooling (NIOS) promotes community-based learning initiatives, encouraging grassroots participation in education and media.
5. Participation in International Dialogues: India engages in global discussions to align its media policies with the Commission's recommendations.
   • For Example: India's involvement in UNESCO forums demonstrates its commitment to international cooperation in communication and information sharing.

Conclusion

The McBride Commission's aims resonate with India's commitment to equitable communication and cultural diversity, reflecting a shared vision for a more inclusive global media landscape.

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